Twirl Me
💰 Crystal just earned $2.45 watching streams
Campaign Upgrade Analysis
Which campaigns drive the most paid memberships?
Conversion by Campaign
Total signups, paid upgrades, and conversion rate
| Campaign | Total Signups | Paid Members | Conversion % |
|---|---|---|---|
| direct | 0 | 49 | —% |
| sign up free | 0 | 5 | —% |
| ai music studio paid | 0 | 2 | —% |
| ai creator studio 2 | 0 | 1 | —% |
Note: "Signups" = unique logged-in users who arrived via that campaign (from TrafficVisit). "Paid Members" = PlatformMembership records attributed to that campaign via utm_campaign. If utm_campaign is blank on a membership, it's counted as "direct".
Campaigns with 0 signups but conversions means memberships were manually created or attribution wasn't captured at signup.